The disadvantage with carrying out interviews is that it may take a long time.
走访用户的不利之处是它需要很长的时间。
No problem. We can do some telephone interviews with our users.
没问题。我们可以用电话来采访我们的用户。
How can we find out who are using these computers?
我们怎么知道都有哪些人在使用我们的计算机呢?
Easy. I’ll ask the company for a list of recent customers.
这事容易。我向公司要一份近期顾客的名单就行了。
OK. Our plan is to produce an advertisement for this famous computer which is supplied by one of China’s biggest computer producers-Legend Computer Group Corporation. Any ideas?
好了,我们计划给这种著名的计算机做广告,它是由中国最大的计算机生产厂商之一--联想计算机集团公司提供的。你们有什么主意吗?
I think it would be a good idea to have comments from secretaries and typists who are already using it. Then they can express their satisfaction with the product.
我认为,听听使用过这种计算机的秘书和打字员的反映,倒是个好主意。他们可以发表对产品满意的意见。
Do you think so? Do you think managers want to read what users think about a new piece of office equipment?
你这样认为吗?你认为经理们会考虑用户对一件办公设备的反映吗?
I agree with Bob. I think we should have a picture of the computer and give a description of the product.
我同意鲍勃的意见。我认为我们该拍一张计算机的照片,并作产品说明。
I’m afraid I can’t agree with you. That’s a good way of giving information, but it’s not a good way of persuading people. For one thing, it’s boring, and people aren’t going to read an ad that looks boring. For another thing, one computer looks very like
恐怕我不能同意你的意见。那是个通报信息的好办法,但并非是使人信服的好办法。一是它很乏味,人们是不会去读一则看起来很乏味的广告的。其次,计算机彼此都很相像。人们不会记住产品的名字的。
So what exactly are you suggestiong?
那你到底有什么具体建议呢?
I suggest that we ask users of this machine what they think about it. We can photograph them using it too. Then we can put their comments at the top of the advertisement in big print. We can bring in some humour too. People enjoy reading humorous ads.
我建议我们征询计算机用户的意见。我们也可以把他们使用计算机的情形拍成照片。然后我们把他们的意见用粗体字印在广告上面。我们还可以加入一些幽默故事。人们喜欢幽默的广告。
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